Bonus Features

They are in large part responsible for the continued viability of physical entertainment products; CDs, blu-ray movies and the like. And I love it all. In fact, I often find I end up going back to the bonus features more often than the main content. We’ve seen several musical artists, directors and studios use these extra nuggets to drive cool innovation in the medium. Or, to reenergize fading careers and revitalize aging material.

And while innovation and something new is always great, a lot of these bonus features are just cleverly packaged and presented content that was going to go to waste in post production. How many times have you roared with laughter at deleted scenes or outtakes at the end of a film?

The point is that I bet you have stuff laying around your shop that could be packaged up and given to your customers as a nice little extra. Bonus features, whatever constitutes your main business, don’t have to cost more or require additional development. They’re likely already lying around waiting for garbage day. With a little thought and creativity, you’ve likely already got something really unique that will get your customers talking.

So before you ship your next whatever, look around and see what else you can include in the box. That just might be the thing that keeps your customer coming back.

Video – The New Digital Thank You Note

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