The vast majority of social media usage data and analysis we’ve been reading over the past year has been focused on trying to guess what the next big platform will be. More recently, a lot of the information has been based on age demographics (e.g. the shift of teens away from Facebook to SnapChat). For the most part, the primary purpose of the research seems to focus on helping marketers better understand how to allocate future social media marketing spend most effectively.
In collaboration with my friends Jared Romanski and Seth Goldstein, we developed this research survey to better understand the shifting preferences of business professionals with respect to their social platform use. This research is not for marketing purposes. Rather, it is intended to better understand where business professionals are realizing the most value from social tools and their use. With your input, we are eager to understand the following trends:
- How has one’s use of social platforms evolved over time?
- Where are business professionals spending their time on the social web?
- For what purposes are business professionals leveraging social (eg. Content sharing, consumption, networking personal branding or selling)
We would be grateful if you would take just a few minutes to share your input on this topic by taking this short survey.
If the link above doesn’t work, you can cut and paste the link here into your browser:
We’ll be sharing the results here and every social network on which we can. Thanks in advance.