The Greatest Customer Service Letter Ever

This letter from DefaultCase.com came to me from my friend Christina Bentley and I just had to share it with you.

Why, you may ask, is this the greatest customer service letter ever?
1. The company knows its customers.  This approach wouldn’t work for Hart Schaffner Marx
2. They get that every touch point is a chance to enhance the customer experience; to engage.  Even a form letter doesn’t read like a form letter

Enjoy!

Comments

  1. Cool! I enjoyed reading the letter. Good work Keep it up. Thanks for sharing.

    -mel-

  2. I LOVE this letter. Thanks for sharing Barry, this is a company I would love to do business with!

    Jed

  3. Even though it looks and feels like a form letter, it gives off a feeling that they are personally talking to the concerned customer instead of doing it in a vanilla manner. It's an upbeat way of keeping in touch with the customer, similar to how they market their products. Also, I chuckled at the reference to Twilight and a lot of stuff.

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